El vídeo viral és un enregistrament àmpliament difós per Internet. Normalment són de caire humorístic i acostumen a procedir de vídeos d’aficionats o de programes de televisió. Avui dia, el màrqueting ha fet servir aquest model per donar publicitat marques comercials.
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Democracy in the age of viral reality [ 31/10/2012 | ACloquell ]
L’antroòleg australià John Postill escriu aquest article basant-se en el seu treball de camp en el moviment 15M de Barcelona, com exemple de la “media epidemiography”, el nou enfocament que prenen les protestes en l’era digital.
Entrada al blog Technosociology de Zeynep Tufekci. La sociòloga es centra en el paper que ha pres Internet i les xarxes socials en les revolucions àrabs, permetent un canvi en la organització i l’intercanvi de continguts per desencadenar en grans protestes.
Viral culture before internet [ 31/10/2012 | ACloquell ]
L’artícle de Kliph Nesteroff a The awl fa un repàs sobre l’existència del fenomen viral abans d’Internet. Segons l’autor, Internet afavoreix l’intercanvi de continguts simples i banals, però abans de la seva aparició el fenomen viral es basava en cassettes i cintes de VHS amb contingut contracultural, atrevit o estrany.
Cristina del Pino - Nueva era en la comunicación comercio audiovisual: el marketing viral [ 25/10/2012 | Equip Pantalla Global ]
Texto sobre el marketing viral, donde podemos ver las posibilidades que se obtienen a partir de este nuevo plan publicitario a través de la red, como una respuesta ante la actual saturación publicitaria que recibe la sociedad.
DEL PINO, Cristina (2007). Nueva era en la comunicación comercio audiovisual: el marketing viral. (Madrid) Pensar la Publicidad, Vol I, n.2, pp 63-76.
Experimento de Marketing Viral y resultados [ 25/10/2012 | Equip Pantalla Global ]
Un experimento sobre marketing viral basado en la película “regreso al futuro”. Muestra todos los detalles que se han llevado a cabo para su realización, además de los resultados que se han obtenido tras el experimento.
Timelime Internet Memes [ 25/10/2012 | Equip Pantalla Global ]
Blog sobre el video viral “David after Dentist”: un niño de 7 años que sale drogado ser anestesiado en el coche de su padre después de una intervención. En este blog podemos seguir la vida de David y enlaces relacionados con el video.
El video de KONY 2012 es actualmente el video viral que ha obtenido en menos tiempo una cifra record de visualizaciones. Su proceso de elaboración ha seguido un estudio riguroso para expandir al máximo su difusión. El hilo conductor del documental es la lucha contra el principal dirigiente del grupo paramilitar “Ejercito de Resistencia del Señor” de Uganda, Joseph Kony. Responsable de reclutar en contra de su voluntad a 20.000 niños y secuestrar a 40.000.
Así te ha manipulado el vídeo de Kony 2012 [ 25/10/2012 | Equip Pantalla Global ]
Artículo de El País, donde se describe el grandisimo exito que ha obtenido el vídeo de Kony 2012. A su vez describe todo el procedimiento que ha necesitado para su realización, junto a ciertos mecanismos o recursos usados para asegurar su máxima popularidad.
(Delia Rodríguez – Blog El País)